About Marco

A great Realtor is a marketing specialist with a tool box overflowing with tools. When we take on a new project we utilize high quality photography, drove and interior videography, graphic artist’s floor plans, zip code/key word focused smart phone marketing, personalized websites, neighborhood direct mailers, advertisements in the San Francisco Chronicle, personalized phone calls/emails/texts to agents to encourage them to show your home, and many other tools to make sure every buyer in your homes price range not only knows about your home, but has seen it. 

Buyers make the determination to buy based on emotion, need, and affordability. We can elevate their emotional attachment and excitement by focusing on correctly styling a home. My clients and I chose elevated furnishings and design to help buyers picture themselves living at an aspirational level. We scrutinize every detail including furniture scale/quality, art scale/quality, landscaping design, interior/exterior paint, curb appeal, signing through out the home, etc. Each neighborhood has a different style, commercial/dining hub, unique weather, and neighborhood activities which is why it’s crucial to hyper focus on presenting a lifestyle that is not only aspirational but achievable through living in your home. 

Preparation is key to a successful transaction. When a buyer submits an offer we want to know that we have a committed dollar amount. Securing home, pest, sewer, and or roof inspections are key to putting ourselves in a position of power to negotiate and cement a firm offer commitment. 

Open houses are key to a homes successful sale. My team and I encourage sellers to allow us to have open houses every weekend as well as twilight tours on select weeknights. Every Tuesday your property will be on brokers tour and available to be toured by San Francisco’s agents and buyers. One thing we always do is make sure to enter the brokers only tour into the public open house forum so Zillow, Trulia, Redfin, etc. all publicize your home to the entire buyer pool.

Timing is key in Real Estate. When listing a home we hand select the best time of the year, month, and week to come to market. To avoid listing during an inventory dense period we keep an eye on comparable property 7 days a week. When a new comparable sales closes we’re able to draft off it’s success by connecting with the listing agent and finding out if buyer lost out and connecting with them immediately.

Theres never a silent marketing program for our homes. Every neighbor receives a mailer, every buyer searching for a home in the area receives targeting smart phone ads, every agent with a MLS buyer created search receives an email/call, and every person driving or walking by sees our signs.